FINS BIAN Prospect Camapign Execution Process API

Examples of Use

A bank implements a targeted take-one mailshot acquisition campaign to attract additional customers

Role Definition

Handle the deployment, execution and on-going refinement of a prospect campaign. This includes many types of proactive prospect acquisition campaigns. The campaign execution process performs the initial selection and confirmation/validation of candidate lists and includes providing critical feedback on the impact of the campaign to the design unit to support re-calibration and refinement of the specification based on practical experience

Related Business Scenarios

EXECUTE EXTERNAL CAMPAIGN

Core Business Object

PROSPECT CAMPAIGN

Key Features

• Candidate prospect selection/identification (list development)
• Prospect interaction and response capture

• Campaign performance analysis and feedback

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Customers can use this integration template to accelerate implementation.